Wednesday, 21 November 2012

Call of Duty: Black Ops II: Derails the Competition, Breaks Records


It’s Call of Duty time again ladies and gentlemen, as I’m sure you’re all aware; and as hundreds queued up at midnight on Monday 12th, and many millions more waited impatiently by their letter-boxes (that’s you, by the way, Hitari readers!) Black Ops II was birthed violently into existence! It was a frenzy! Nobody could move! There were COD emblazoned headsets and keyrings everywhere! And of course, as everybody rushed online to begin feeding the rest of the world some delicious bullet sandwiches, the records began to be broken.

It was announced on the 16th of November that, for the fourth consecutive year, the unstoppable behemoth franchise that is Call of Duty, overthrew all competitors, dragged wannabe upstarts off by their heels, and crushed gigantic foe without ever breaking a sweat, and came out the other side as the biggest entertainment launch of the year.

With more than $500 million worldwide sell-through in the first 24 hours, this astonishing figure sits along the series’ past efforts with ineffable competency. Bobby Kotick, the man behind the magic, (not Paul Daniels) Activision Blizzard’s CEO whose infamous, often unbelievable statements seem to have been quelled of late, commented:

“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row, life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for “Harry Potter” and “Star Wars,” Which he made reference to, as they are the biggest selling movie franchises ever; which by all means, is an incredible feat. Well done Bob!

With 30 million YouTube views accredited to the ‘surprise’ launch trailer, and hundreds of videos springing up in the same time, chiefly due to game’s in-built ability to stream your gameplay straight to the internet video channel, it’s an inarguable fact that Call of Duty fever is back! Are you playing Black Ops II? Have you got yourself a season pass? How about a CoD branded set of Turtle Beaches? You want ‘em, we got ‘em!

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