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Assassin's Creed IV Figurine Edward Kenway The Assassin Pirate |
Okay maybe toy is the wrong word? "Collectables" or "figurines" are
possibly more accurate phrases for people over the age of 15, but either way I'm sure you know where I'm coming from.
When we released the “Connor the hunter” Figurine from
Assassins Creed 3 last year, we were overwhelmed (to say the least) not only
because of the purchase rate, but the tremendous interest in it alone.
It leaves people like us with one question -
"Why have collectables, figurines and dare I say it “toys”, become such an important part of gaming culture?"
"Why have collectables, figurines and dare I say it “toys”, become such an important part of gaming culture?"
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| Assassin's Creed 3 Figurine Connor The Hunter |
"Toys" and "collectables" are areas we as a company are going to
be exploring over the next year and with the release of the new “Edward Kenway The Assassin Pirate” figurine from Assassins Creed IV in October
(yes, that’s a plug) questions like this keep popping up.
Granted, you see similar characteristics with film buffs too; rare is it you go to a film lover’s house without seeing a Citizen Kane, The Seventh Seal or Pulp Fiction poster in their bedroom (or spare room if they are married). So it's no surprise that most enthusiasts within any medium like to stockpile anything that's associated with their passion.
Nevertheless there is
something slightly more eccentric about collecting “figurines” that separates
it from the mundane hoarding of posters, box sets and celluloid film cell
memorabilia.
I realise I could be making massive over-generalisations, so
if I'm missing something please correct me.
How about Star Wars? That had this biggest profits of toy merchandise ever. I don't think toys are associated solely with gamers.
ReplyDeleteYeah good point, but it does seem today (this generation) that the toy collecting culture seems to be associated with gamers (or anime/manga fans).
DeleteAnything with a cult following could capitalise on potential toy merch. Even in the old days with charlie chaplin toys.
DeleteIf nerds like it then there will surely be some kind of "put on my shelf" merchandise they will crème over. To be honest, every game nerd I know that owns a toy related to games, never actually play with them. They are pretty much like statues or ornaments.
ReplyDeleteYeah this is true. I guess it just goes back to the Star wars point. Fans just love to collect.
DeleteToys is a bad word for this. It isn't as if gamers play with them like kids, they collect them. Like stamps and stuff like that. I think the toy brand just makes it seem juvenile when it really isn't. A lot of artistry and craftsmanship goes into to making great toys.
ReplyDeleteYeah I realised Toys maybe a little misleading, but what other word is there? merchandise or memorabilia is a little too general ... Figures/figurines is a little too specific.
DeleteYou have to be a mega film buff to have a Seventh Seal poster ha ha.
ReplyDeleteThe Kenaway figure looks pretty damn awesome though.
Nerds will be nerds, which is why they are do damn awesome
ReplyDeleteDefinatly massive over-generalisations, but yeah toys are a little too much. Posters are good, untill you get a gf.
ReplyDelete